HOME Brand

Housing Opportunities Made Equal (HOME), is a fair housing non-profit that has been fighting housing discrimination in Virginia since the 1970s. HOME has made historical advancements for human rights, and continues to tackle discrimination as housing issues change over time. I knew I wanted to move the design in a direction that reflected the warmth and strength of the organization.

When coming up with a new look for HOME’s materials, I chose to pair bright cerulean blue and warm green to compliment the brown of the original HOME logo. The new blue and green wave theme is meant to evoke a comforting clarity, a sense of growth, and endurance over time.

A spread of four of HOME's outreach materials against a gray backdrop.
Flyer about knowing your fair housing rights in Virginia. Flyer about how to become a tester with HOME featuring a multiracial group of hands. Flyer about finding a home with a Housing Choice Voucher featuring a mother and her two children.
The front page of the website HOMEofVA.org The mission webpage for HOMEofVA.org
Icons that visually represent the twelve protected classes in Virginia Fair Housing laws.
HOME's 2022 organizational update including the list of board members and financials. An ad for HOME's services featuring a smiling man in front of his house.